Lead Designer — Sports & Entertainment
Open to New Roles

Design that
moves brands
forward.

Gamification, product UI, and brand identity for major league sports. Currently at Sweet.io on NHL Breakaway and MLS Quest.

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10+
Years Experience
2
Major League Sports Platforms
NHL
Breakaway
MLS
Quest

Featured Work

Selected Projects

NHL Breakaway badge system

Gamification · Badge System

NHL Breakaway

A full gamification ecosystem — achievement badges, reward tiers, and animated unlocks — built for the NHL's flagship fan engagement platform.

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MLS Quest visual system

Visual System · Product UI

MLS Quest

A cohesive visual language for Major League Soccer's interactive fan experience — spanning motion, UI components, and in-app marketing.

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Brand Transformation

Brand Identity · Marketing

Brand Transformation

End-to-end rebrand for Graze Marketing — logo system, typography, color, campaign templates, and a full brand standards guide.

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Illustration

Illustration · Storytelling

Illustration

Personal and brand illustration work — narrative character pieces alongside commissioned art for Sweet.io campaigns and product moments.

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Brands I've worked with

What I Build

Gamification Systems

Badge hierarchies, rarity tiers, reward loops, and collectible UI. Designed for fan engagement at scale.

Brand Identity

Logo systems, visual language, and complete brand guidelines built for longevity and flexibility.

Product UI Design

Component libraries, design systems, and interaction design for sports and entertainment platforms.

Motion & Marketing

Storyboards, motion graphics, video edits, campaign assets, and marketing systems from concept to delivery.

Currently Available

Let's Build
Something Great.

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Tweaks
Accent Color
Hero Size
Grain Intensity
Background