Brand Identity & Marketing

Brand
Transformation.

Full-cycle rebrands for small and mid-sized businesses — logo systems, brand guidelines, website design, and marketing rollout. Two complete engagements, from strategy through execution.

Engagements
2 Full Rebrands
Span
2023 – 2024
Role
Lead Designer
Scope
Identity · Web · Print · Social
01 — Precision Coatings, Inc.
Rebrand 2024

PCI

Logo system, brand guide, and full website redesign for a 50-year-old industrial coatings manufacturer. Modernized the mark, codified a roll-to-roll pattern language, and rolled out applications from print to digital.

Logo Brand Guide Website Print
PCI horizontal logo lockups on light and dark
01 · Lockups
Horizontal Variations
Mark + wordmark variants on light and dark backgrounds.
PCI logo system on navy
02 · Logo System
Refreshed Identity
PCI logo geometric construction
03 · Logo Construction
Geometric Foundation
Grid-built mark for consistent reproduction at any size.
PCI roll-to-roll brand pattern
04 · Pattern System
Roll-to-Roll Motif
PCI print campaign — 50+ years of getting it right
05 · Print & OOH
50+ Years Campaign
PCI brand guide spread
06 · Brand Book
Documented System
Full guidelines spread — covers, palette, pattern, typography.
02 — Graze Marketing
Rebrand 2023

Graze

Complete rebrand for a Michigan-based marketing agency — new identity, color system, and marketing templates. A growth-minded mark for a growth-minded firm.

Logo Brand System Collateral Social Templates
Graze Marketing — Designed for growth.
01 · Identity
Designed for Growth
Brand mark + tagline lockup on charcoal.
Graze Marketing landing page
02 · Website
Landing Page
Graze Marketing — Marketing designed for results campaign image
03 · Campaign
Designed for Results
Imagery system pairs the brand circle motif with industry photography.
Graze color palette spread
04 · Palette
Documented Color
Previous
MLS Quest
Next
NHL Breakaway