Brand identity and marketing for small and mid-sized businesses - logo systems, brand guidelines, websites, print, and social rollout. Four projects, from strategy through execution.
Logo system, brand guide, and print design for a 50-year-old industrial coatings manufacturer. Modernized the mark, codified a roll-to-roll pattern language, and rolled out applications from print to digital.
Complete rebrand for a Michigan-based marketing agency — new identity, color system, and marketing templates. A growth-minded mark for a growth-minded firm.
Poster series for a forged-magnesium wheel maker built around the Shelby Super Snake-R and the Detroit Grand Prix. High-contrast layouts engineered to read across a paddock and hold up at full sheet size.
Rebrand, print, and social design for an industrial vacuum manufacturer - a logo system carried across a food-grade accessory launch, sales collateral, and point-of-source advertising. One visual language from brand guide to feed.
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