NHL

NHL Breakaway is the official digital collectibles platform of the NHL, NHLPA, and NHLAA, offering fans the ability to own, trade, and showcase iconic moments from the sport. Featuring exclusive highlights, player collectibles, and immersive experiences, NHL Breakaway redefines how hockey enthusiasts engage with the game.

As an Illustrator, Graphic Designer, and Creative Director on the NHL Breakaway project, I have played a key role in shaping the brand's visual identity and storytelling. My work spans concept design, brand design, graphic design, and marketing design, ensuring a cohesive and engaging experience for collectors. From developing dynamic visuals and promotional assets to crafting a bold, modern brand aesthetic, my contributions help bring the excitement of NHL Breakaway to life.