MLS

The MLS Quest program is an interactive digital experience designed to engage fans with Major League Soccer through storytelling, collectible rewards, and gamified challenges. As the concept artist, I helped shape the program’s visual narrative by designing core elements of the program such as the Lootbag, Reward Pack, badges, pack opening sequence, and user experience elements that brought the world of MLS Quest to life. In my role as graphic designer, I crafted cohesive visual assets for both product and marketing, ensuring consistency across digital platforms, social media, and promotional materials. As illustrator, I created original artwork for the MLS Quest products (such as the pack designs and reward badges in the UI) that enhanced the immersive feel of the game, blending dynamic visuals with MLS branding to captivate and grow the fan base.