Precision Coating, Inc.

Precision Coating, Inc.—a trusted name in high-performance industrial coatings—partnered with me to refresh their brand. I led a comprehensive rebranding initiative, starting with a new logo that reflects the company’s commitment to technical excellence and durability, using bold geometry and modern typography to convey precision and strength. I developed a full brand guide to ensure visual consistency across all touchpoints, defining a clean, industrial-inspired color palette, type system, and layout principles. To complete the transformation, I redesigned their website with a streamlined user experience, clear information hierarchy, and responsive design that reinforces the brand’s professionalism and capability in the digital space.